Who is Change Trafficking?
Change Trafficking is a new charitable organisation that aims to support the hospitality industry in creating awareness around the global epidemic of human trafficking. The charity will support hotels and hostel in the training of their staff to recognise signs of human trafficking and to increase awareness i.e., how to spot and act on human trafficking.
After researching human trafficking, I found out that that many cases are for sexual exploitation and women are the majority of victims. There are many cases where human trafficking victims felt like the hotel didnt do enough to help when they were trafficking and this is because of poor awareness about the issues going on inside hotels. Change trafficking aims to break the chain of trafficking in hotels, one sign at a time.
Objective
• Educate both hotel staff and the general public to be vigilant and detect any signs of danger in hotels
• Inform general public about how common human trafficking occurs and where it can be found
• Help victims get out of dangerous trafficking situations in a discreet and safe way
• Be a safe space for victims and an informative medium for the public
I used a soft and illustrative style for the charity instead of imagery because I felt it would be more accessible and less triggering to some individuals. The colours used are friendly and are supposed to make the viewer feel like this is a safe space for them. The metaphor of the chain throughout the identity represents the constains and imprisonment of victims, and a broken chain symbolises the freedom of victims once they get out of the trafficking situation. I thought this would be an appropriate metaphor as a chain can also represent a chain of events and trafficking in hospitality should be noticed by a chain of events. For example, checking into a hotel room with cash, followed by booking a room in an isolated area of the hotel, followed by having a do not disturb sign constantly hanging on the door, etc.
• Educate both hotel staff and the general public to be vigilant and detect any signs of danger in hotels
• Inform general public about how common human trafficking occurs and where it can be found
• Help victims get out of dangerous trafficking situations in a discreet and safe way
• Be a safe space for victims and an informative medium for the public
I used a soft and illustrative style for the charity instead of imagery because I felt it would be more accessible and less triggering to some individuals. The colours used are friendly and are supposed to make the viewer feel like this is a safe space for them. The metaphor of the chain throughout the identity represents the constains and imprisonment of victims, and a broken chain symbolises the freedom of victims once they get out of the trafficking situation. I thought this would be an appropriate metaphor as a chain can also represent a chain of events and trafficking in hospitality should be noticed by a chain of events. For example, checking into a hotel room with cash, followed by booking a room in an isolated area of the hotel, followed by having a do not disturb sign constantly hanging on the door, etc.
• Educate both hotel staff and the general public to be vigilant and detect any signs of danger in hotels
• Inform general public about how common human trafficking occurs and where it can be found
• Help victims get out of dangerous trafficking situations in a discreet and safe way
• Be a safe space for victims and an informative medium for the public
I used a soft and illustrative style for the charity instead of imagery because I felt it would be more accessible and less triggering to some individuals. The colours used are friendly and are supposed to make the viewer feel like this is a safe space for them. The metaphor of the chain throughout the identity represents the constains and imprisonment of victims, and a broken chain symbolises the freedom of victims once they get out of the trafficking situation. I thought this would be an appropriate metaphor as a chain can also represent a chain of events and trafficking in hospitality should be noticed by a chain of events. For example, checking into a hotel room with cash, followed by booking a room in an isolated area of the hotel, followed by having a do not disturb sign constantly hanging on the door, etc.
