An All-In-One App For Your Skin
Breakout is a social media app tailored specifically for the skincare community. In the UK, the average wait time to see a dermatologist is 43 weeks, leaving many without the timely care they need. As a result, people increasingly turn to the internet and social media for solutions to their skin concerns due to their accessibility. However, finding the right product for a user's unique skin type can be challenging, and sifting through countless forums to gather useful information is often time-consuming and overwhelming.
Breakout's core features:
• Connect with like-minded individuals in the community
• Track skin progress using product timelines and pictures
• See other users skin care routines and skin types
• Summarise reviews using AI to save time
• AI assistant can recommend suitable products based on ingredients and products already in user’s routine
• Learn about skincare and popular skincare ingredients
• Add products to shelf for later use
• Check compatibility rating with products
Branding
I chose the name Breakout because it resonates with the experience of acne breakouts, something many individuals with acne can relate to. The term "breakout" also has another meaning: a group of people who separate from a larger gathering, which perfectly aligns with the app's purpose as a platform for skincare discussions and a space for individuals to connect and share experiences.
The logo features serifs designed to resemble chat bubbles, emphasising the app’s focus on conversation and community. The color scheme uses soft pastel tones, with a predominant purple hue, to create a clean and calming aesthetic. This color choice helps convey a sense of tranquility, which is important for an app focused on self-care. The design prioritizes user-friendliness, ensuring that the app is easy to navigate and allows users to find what they need quickly and efficiently
I chose the name Breakout because it resonates with the experience of acne breakouts, something many individuals with acne can relate to. The term "breakout" also has another meaning: a group of people who separate from a larger gathering, which perfectly aligns with the app's purpose as a platform for skincare discussions and a space for individuals to connect and share experiences.
The logo features serifs designed to resemble chat bubbles, emphasising the app’s focus on conversation and community. The color scheme uses soft pastel tones, with a predominant purple hue, to create a clean and calming aesthetic. This color choice helps convey a sense of tranquility, which is important for an app focused on self-care. The design prioritizes user-friendliness, ensuring that the app is easy to navigate and allows users to find what they need quickly and efficiently
I chose the name Breakout because it resonates with the experience of acne breakouts, something many individuals with acne can relate to. The term "breakout" also has another meaning: a group of people who separate from a larger gathering, which perfectly aligns with the app's purpose as a platform for skincare discussions and a space for individuals to connect and share experiences.
The logo features serifs designed to resemble chat bubbles, emphasising the app’s focus on conversation and community. The color scheme uses soft pastel tones, with a predominant purple hue, to create a clean and calming aesthetic. This color choice helps convey a sense of tranquility, which is important for an app focused on self-care. The design prioritizes user-friendliness, ensuring that the app is easy to navigate and allows users to find what they need quickly and efficiently
