Change Trafficking was a university branding brief where we had to create the brand identity for a charity that supports the hospitality industry in creating awareness about human trafficking. The deliverables for this brief were; A visual identity, a set of posters, an 8 page information booklet, a digital presence, spatial communication, and a moving identity.

My idea for this project was to target women as from my research, women are the most targetted during human trafficking. I wanted the audience to feel safe and comforted so I went with a hand drawn style instead of a serious tone of voice.